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19 June 2013
VANCOUVER - Embracing its urban clientele and leaving the mountains behind, Vancouver-based Mountain Equipment Co-op has unveiled its first wholly-redesigned logo since being founded in 1971.
The outdoor retail cooperative's new branding shifts away from using its entire name and embraces the acronym MEC, as it's referred to by its followers.
Removing the mountain graphic from the redesigned logo is intended to reflect the company's broader geographical reach across the country and its wider range of both wilderness and urban activities—more yoga, less mountain climbing.
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Mountain Equipment Co-op's first logo redesign since 1971. Font is Trade Gothic and brand colour is Pantone 361.
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18 June 2013
MONTREAL - Giving new character to an established coffee cream, Montreal-based lg2boutique was selected by Natrel to re-imagine the identity of its Natrel Café products.
The new branding pays ode to the chalkboard displays at specialty coffee shops, with the new slim packaging featuring the product name in script on a black background.
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14 June 2013
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Called 4479 (the geographical longitude and lattitude confluence closest to the city) the idea is to place Toronto on the map of global music destinations.
The campaign's origins stemmed from the launch of a Music Canada study comparing Toronto to Austin, Texas at last year's NXNE.
13 June 2013
TORONTO - I’m not here to inspire you,” explained Jason Theodor, creative director with Publicis Modem in Toronto and a deep thinker on the topic of creativity.
“I want to transform the way you think about creativity and empower you.”
Theodor was speaking to a crowded room of creatives on Thursday morning at the North by Northeast Interactive (NXNEi) conference in Toronto.
“I want to transform the way you think about creativity and empower you.”
Theodor was speaking to a crowded room of creatives on Thursday morning at the North by Northeast Interactive (NXNEi) conference in Toronto.
He has put a lot of thought and research into the topic of creativity and is working on a book on the subject. He even has a website dedicated to his thoughts and theories.
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Jason Theodor, presenting at NXNEi in Toronto
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12 June 2013
TORONTO - "Everyone get up and hug your neighbour," instructed Dave Benton, addressing a room filled with designers and developers at the North by Northeast interactive (NXNEi) conference in Toronto.
"That's how every client meeting should start," said Benton, the animated creative director at metajive, a San Diego-based interactive agency.
"That's how every client meeting should start," said Benton, the animated creative director at metajive, a San Diego-based interactive agency.
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11 June 2013
OTTAWA - The Canadian Football League (CFL) will be returning to Ottawa in 2014, and last Saturday the new ownership team in the Nation's Capital unveiled that its club will be called the REDBLACKS, (or Rouge et Noir en français). The reaction has been mixed.
The new logo is a classic R on a background that represents a saw blade.
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11 June 2013
TORONTO - Canada’s long-running annual event for the creative community, DesignThinkers, takes place this year on November 6 and 7 at the Metro Toronto Convention Centre in Toronto, and early-bird pricing for tickets is set to expire on Friday, June 21.
A celebration of strategic design thinking hosted by RGD, the 14th annual DesignThinkers Conference will attract visual communicators from across the globe.
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10 June 2013
VANCOUVER - At this past Friday's CreativeMornings the audience was treated to a duo of urban farmers, Ilana Labow and Marc Schutzbank, co-directors of Fresh Roots Urban Farm Society, an organization bringing farming to schools and neighbourhoods in Vancouver.
Labow and Schutzbank have found that growing food is a way to bring disparate groups together.
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Ilana Labow speaking at CreativeMornings Vancouver. (Photo by Rob Schaer)
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7 June 2013
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In collaboration with Toronto-based creative agency Open, Toys“R”Us Canada has launched a new concept store that concentrates on educational play for kids.
Named 'Wonderlab by Toy"R"Us', the first location of the new concept (8,000 sq. ft. stocked only with products that encourage learning, exploring, creativity and role-play) opened on June 1 in North Vancouver.
4 June 2013
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First announced in early April, the deadline is fast approaching for the new Uvu Unisource National Design and Print Excellence Awards with the last chance to enter arriving Tuesday, June 18th.
The new national awards program features 12 categories including annual reports, brand identity, brochures, catalogues/books, corporate literature, direct mail, packaging, self-promotion, sustainable solutions, wide format, miscellaneous and best overall print job.
Judging will be based on design excellence, communications strategy, print quality and appropriateness of paper, use of photography or illustration and typography.
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