Design Edge Canada Website of the Year - Canadian Business Press
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24 June 2008
Canadians triumph at Cannes

CANNES, France—Cannes Lions 2008 wrapped up on Saturday. Congratulations to the following Canadian winners who took home golds from this prestigious international advertising competition:

Taxi 2 wins Cyber Lion gold for its BMW Mini microsite, Minimalism

GJP Advertising and Design of Toronto won a gold Design Lion in the corporate or brand identity, publications category for its Gee Beauty brochure, Down Below. Designed to make the bikini wax visit a less awkward and uncomfortable situation, the brochure delicate lace patterns that suggest the “look of the finished product.” Women can simply point to the design of their choice.

A gold Cyber Lion was awarded to Taxi 2 of Toronto for the microsite it designed for BMW Mini called Minimalism. The microsite allows users to learn about the Mini in the amount of time they have available, through a series of vignettes that run from 60 seconds down to one second.

Another Design Lion went to Taxi Toronto, which won silver for its 15 Below Emergency Blanket poster. The poster is an instruction guide on how to use the 15 Below Jacket, designed by Taxi Toronto for individuals living on the street during the city’s long, cold winter. Once read, the poster is meant to be torn to pieces and stuffed inside the jacket’s multiple pockets to act as insulation. For a complete list of winners, go to http://www.canneslions.com/winners
 


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I wonder if the photo layout is supposed to be a clever attempt at illustrating how they're so super...
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