CANNES, France—Cannes Lions 2008 wrapped up on Saturday. Congratulations to the following Canadian winners who took home golds from this prestigious international advertising competition:
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Taxi 2 wins Cyber Lion gold for its BMW Mini microsite, Minimalism |
A gold Cyber Lion was awarded to Taxi 2 of Toronto for the microsite it designed for BMW Mini called Minimalism. The microsite allows users to learn about the Mini in the amount of time they have available, through a series of vignettes that run from 60 seconds down to one second.
Another Design Lion went to Taxi Toronto, which won silver for its 15 Below Emergency Blanket poster. The poster is an instruction guide on how to use the 15 Below Jacket, designed by Taxi Toronto for individuals living on the street during the city’s long, cold winter. Once read, the poster is meant to be torn to pieces and stuffed inside the jacket’s multiple pockets to act as insulation. For a complete list of winners, go to http://www.canneslions.com/winners
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| Anonymous says: | |
| I wonder if the photo layout is supposed to be a clever attempt at illustrating how they're so super... | |
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