CAMBRIDGE, Ont.—Siemens Canada Limited, a leading manufacturer of hearing instruments, has launched a print- and web-based campaign to promote its new line of hearing products. The campaign, which runs until the end of March, includes a mail out of posters and brochures to hearing care professionals.

The Siemens.ca/hearing website has also been updated.


The creative for this global campaign was handled by Siemens Audiologische Technik GmbH in Germany and adapted for the Canadian market by Siemens Hearing Instruments’ marketing team.

“The campaign highlights inspiration and innovation, which reflects our direction in product development,” said Karen Tuinstra, director of marketing, Siemens Hearing Instruments, in a press release. Contact: www.siemens.ca/hearing