VANCOUVER—Two West Coast agencies have scored new contracts. The University of British Columbia has recruited Tribal DDB Vancouver to develop online and print resource materials for its international student recruitment initiative. 

“Tribal DDB’s extensive international experience drawing people to Canada with the Canadian Tourism Commission, coupled by their proven track record of marketing to youth and their parents make them ideal partners for this assignment,” said Craig Klafter, associate vice president international at UBC, in a released statement.

The first phase of the new recruitment materials will launch this July.

And Taxi Vancouver has been selected to rebrand girls private school Crofton House. The school’s identity has remained relatively untouched since its logo, the ivy leaf, debuted in the early 1900s. The redesign will coincide with the opening of Crofton House’s Senior School, which opens this fall. Contact: www.tribalddb.ca; www.taxi.ca