ST. JOHNS—Target Marketing and Communications, are the developers behind the recent advertising campaign for Brock University called “The Campaign for a Bold New Brock.” Target secured the contract after Brock University offered a RFP last fall.

The first ad debuted on the back cover of Maclean’s 2009 Guide to Canadian Universities. The ad features a split-image of a Brock University student’s face. The left half of the image is a photograph of the face and advertises the student’s academic achievements. The right side is of the image is a painting of him playing the saxophone.

Written below the face is the tagline “For both sides of the brain.” The ads premier the university’s new logo, also designed by Target, which features a fingerprint in the center of the ‘o’ in Brock.

Target president Tom Murphy was the creative director on the project. He worked alongside art director Randy Diplock, writer Terri Roberts and designer Mike Mouland. No one was available for comment.

Toronto photographer Derek Shapton shot all of the photographs for the campaign while Marcel Laverdet is the artist of the painting featured in the Maclean’s ad. Several artists were commissioned for each of the different ads that will launch in print and online later this spring and summer.

The Brock advertising campaign is part of a fundraising initiative that is aiming to raise $75 million to upgrade facilities, fund research and offer more financial assistance to students. Contact: boldnewbrock.ca