VICTORIA—John Skipp hasn’t had much sleep this month. The art director for Victoria-based Creative Licence Design has been spending “long hours and long nights” working on design materials for Terra Verde, a high-end, 16-unit townhouse development going up in Victoria’s trendy Cook Street Village.
 

Skipp began the project on June 1 and has been busily working on everything from newspaper ads to brochures to signage for the past 10 days. “I think the logo was started and approved within a day,” he said.

The branding for Terra Verde has a “West Coast theme,” Skipp says, and he’s incorporated a Pantone colour based on cedar wood to reflect the look of the actual homes, which are built with cedar paneling. The homes were designed and built by Abstract Developments, led by award-winning architect Mike Miller.

Ads for Terra Verde are currently running in the Victoria Times Colonist newspaper, while a brochure that will go out to 54,000 addresses has gone to press.

Skipp, who founded Creative Licence last fall, says one of the reasons he was able to work so quickly was Abstract’s clear vision and clear communication about what they wanted. “Inevitably, the stumbling block for quick turnarounds is too many fingers in the pie,” he adds. “Abstract was very good about not doing that.” Contact: www.creativelicencedesign.com