SAULT STE. MARIE, ONT—In a joint venture between Sault Ste. Marie’s design group Lucidia and the North Bay-based Ben Farella Group, the newly formed Farella Lucidia recently designed a website for Nunavut Tourism.

The site’s main page includes a link to a map of the territory and a quick video that pinpoints it on a globe and offers a sweeping view of the wintery landscape. Once users enter the site, they will find information on many of the activities offered by Nunavut Tourism, including canoeing, kayaking, hiking and the ever-popular iceberg watching. According to Tony Bitonti, art director at Lucidia, travellers interested in visiting Nunavut, one of the more remote parts of the world, aren’t your typical tourists.

“A lot of our target audience members aren’t just average tourists. They’re seeking adventure,” he says.

One of the biggest challenges for the site – with a budget of more than $100,000 – was organizing a huge amount of information in a user-friendly, intuitive way. The designers decided to break it down into three colour-coded categories: Experience (what there is to do in Nunavut), Explore (where is the territory and what are the main areas), and Plan (how to explore and a list of resources).

The site’s secondary navigation includes links to photo galleries, media, trade resources and a news section. The photos displayed on each page are intended to give users an authentic feel for Nunavut’s culture and landscapes, including hiking expeditions, mountains and Inuit people.

This website was the first project for Farella Lucidia, created as a separate company to offer new clients services not offered entirely by either company, though both agencies continue to work on independent projects. Contact: www.farellalucidia.com; www.nunavuttourism.com