TORONTO—Toronto communications agency Zync became involved with the non-profit Fragile X Research Foundation of Canada after learning that one of its employees has a child with the disease. Zync recently reworked all of Fragile X’s communications on a pro-bono basis from the writing to the site hosting.





















The main purpose of the site redesign was to make it more functional, says principal and founding partner Brad Breininger because the old site was very hard to use. “The previous site was hard to navigate, it was hard to understand where all the important stuff was,” he says. “We reworked all the content to have specific areas.” This included putting the navigation tools down the left side of the page and the adding the latest news stories along the bottom.

Another addition to the site was imagery, which is important, says Breininger, because the face of Fragile X is often unknown. “People are unsure what individuals with Fragile X look like so we did a whole photo shoot with kids who have the syndrome.”

The fonts on the site were chosen to aid readership and make it easy to use, says Breininger. And the colour magenta was picked to help the foundation stand out from the pack. “Magenta isn’t something that is used often in the corporate world,” he says. “We went with black and white mainly but the magenta is extremely bold and unexpected.” Contact: Fragilexcanada.ca, Zync.ca