TORONTO—Brunico Communications' Strategy magazine unveiled Canada’s first augmented reality cover at the magazine’s 20th annual Agency of the Year (AOY) awards
ceremony last Thursday.

Its November cover, created by Toronto agency Secret Location, features a glyph that triggers a set of three 3D animated images when set in front of a webcam, resulting in what is essentially three magazine covers in one.

The three images are graphic representations of this year's AOY, Media AOY and B!G award winners and the campaigns that earned them those titles. “It is a new thing in the world of marketing and advertising,” says Brunico Communications executive vice-president Laas Turnbull. “Hasn’t really made it’s way to consumer media space. This is taking the idea from the world of marketing and applying it to a magazine.”

Strategy magazine is a monthly magazine published by Brunico Communications for the marketing and advertising community with a controlled circulation of approximately 11,500. Contact: Strategyonline.ca, Thesecretlocation.com