TORONTO—Local design firm AmoebaCorp is launching the Brand New Branding Makeover Contest. Partnering with décor design company Umbra and The Production Kitchen, Amoeba will give away approximately $22,000 in design and strategic services to makeover the winning company’s brand. The winner will also receive a professional consultation and about $2,000 in products from Umbra and marketing materials printed by The Production Kitchen.


It is a chance, says co-creative director Mikey Richardson, for a company with great ideas but not a lot of money to get great branding,

Richardson says the contest, which closes February 28, is meant to showcase the importance of great design. “We see this as a charitable thing, helping someone out who can’t afford it in the first place,” he says. “Putting a positive word out on what design can do.”

A panel of design industry members will judge the entries based on the following criteria: innovation, sustainability, community impact, uniqueness, marketability and need.

“We’re looking to help a company that is interested in making a difference,” says Richardson. “That’s what we’re about and we’re looking for a company that is interested in doing the same thing.” Contact: Brandnewcontest.com, Amoebacorp.com, Umbra.com, Productionkitchen.com