To get more advertising professionals to its Toronto conference in late April, FITC, with the help of ad agency Saatchi & Saatchi Canada have produced a promotional video that offers advertisers a bleak proposition: come to the conference, or go extinct.



 The Last Advertising Agency on Earth has been viewed almost 60,000 times since its release on March 18 and is creating a lot of buzz in the industry, says FITC events marketing coordinator Daniel Schutzsmith. Saatchi & Saatchi Canada, a fan of FITC events produced the video and both organizations used a mix of viral and traditional marketing techniques to spread the video in the advertising industry.

Schutzsmith says the Toronto conference gets about 1000 people every year, but they are mostly creatives. “We haven’t seen as many advertising industry folks come to the events as we had hoped for,” he says. “Advertisers don’t come because there are so many industry events going on all the time, and it’s hard to find the time to “go out and seek new great creative stuff.”

But advertisers have a lot to gain by seeing what is new and on display at FITC Toronto, Schutzsmith says. “We genuinely want these people from the ad industry to be engaged with the creative people that usually come to our conferences.” Contact: FITC.ca, Saatchi.ca