TORONTO—Watt International has created the design, from packaging to the website, for locally farmed and produced food line Ontario’s Own. Randy Redford, executive vice president, creative and client services for Watt, says the inspiration for the look and feel of the brand came from the desire to capture the emotions of the people who work behind the scenes on the product.

Images of the products on the packaging, such as a farmer cradling his tomatoes, lend a sense of approachability to the product, says Redford. “An important component of the packaging design was the photography,” he says. “We included it in the labels and executing it in black and white added a sense of drama to the design.”

Redford says Cheltenham was chosen as the font for the packaging because it adds to the open and approachable feel. The green on the stylized “O” creates a fresh and friendly feel, he says. “It’s not yellow but it is a yellow-y green so it jumps out.”

Working with Ontario’s Own was great, says Redford, even though the client had not been through the marketing process before. “The clients were excellent,” he says. “They are as passionate about the products as the farmers are themselves.” Contact: Wattinternational.com, Ontariosown.ca