TORONTO—Monnet Design, the designers behind the SummerWorks Festival campaigns for the past three years, has created two special edition posters for this year's festival. The posters, which were silk-screened, were designed for The Hidden Cameras who are performing as part of the festival's music series.



Several concepts for the posters were created, says Monnet Design co-creative director Stéphane Monnet, but two were chosen in the end because The Hidden Cameras band leader Joel Gibb and SummerWorks artistic director Michael Rubenfeld both liked the same two designs. It was possible to print both, says Monnet, because only 25 were produced of each design.

The poster with the eyes peeking through (above) was designed by Monnet Design co-creative director Agnes Wong. “It is a simple, clean typographic type of poster which has been broken through and the viewer is almost being spied on through the poster,” he says. “It is tying in the main colour of the festival, the neon yellow. The eyes are looking, surveying the scene and also looking at the viewer.”


The second design, which features an oversized camera, is a play on the name of the band, says Monnet. “It’s a giant camera, so it is a bit of a tongue-in-cheek thing,” he says. “The feeling you get with the giant camera in your face heightens the feeling of being watched and recorded.” Contact: Monnet.ca, Summerworks.ca