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26 August 2010
Mookai makes a mark with Spector & Co.
MONTREAL—Mookai recently designed an oversized brochure for one of Canada's leading promotional products suppliers, Spector & Co. with the intention of doing something out of the ordinary to stand out from the average product catalogue, says designer and illustrator Stefanie Sosiak.

The Spector & Co. brochure was designed to be airy in feel
The Spector & Co. brochure was designed to be airy in feel


The company has been working with Spector & Co. for many years, she says, but this project was a bit more creative and outgoing than usual.

All illustrations in the brochure are hand drawn
All of the illustrations in the brochure were hand drawn


Illustrations were used in the spring-themed brochure to draw the viewer in and keep them there, says Sosiak. “All the illustrations were done with semi-permanent marker,” she says. “They were brought into Photoshop and colourized. Everything that looks hand drawn, is.” Contact: Mookai.ca, Spectorandco.ca



— Val Maloney
1. Anonymous
1 September 2010 at 2:50 PM
WICKED!
2. vanessa M.
2 September 2010 at 9:23 AM
Really original!!!! Great illustrations!

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I wonder if the photo layout is supposed to be a clever attempt at illustrating how they're so super...
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