http://www.designedgecanada.com/rss/news.php Design Edge Canada RSS en-us Sun, 05 Feb 2012 08:57:41 EST Sun, 5 Feb 2012 08:34:54 EST http://www.designedgecanada.com info@printcan.com webmaster@northisland.ca http://www.designedgecanada.com/news/2012/20120202842.shtml Jeff Hayward Thu, 2 Feb 2012 14:13:35 EST TORONTO—When Proximity Canada was asked to sweeten the M&M candy brand (Mars Canada), it took its campaign to the streets. René Rouleau and Priyanka Goswami of Proximity Canada were on hand at the Canadian Marketing Association (CMA) Awards case study event in Toronto Wednesday afternoon to share some insight about their CMA best-of-the-best winning campaign, 'Find Red.' The campaign drove people to an online scavenger hunt to gather clues and find the red M&M. Initially, Rouleau was in a red M&M outfit in an attempt to get photographed by a Google Street View camera. But there were too many problems — one being that tourists were stopping him for photos. René Rouleau from Proximity Canada talks about 'Find Red' campaign http://www.designedgecanada.com/news/2012/20120201732.shtml Jeff Hayward Wed, 1 Feb 2012 11:35:15 EST TORONTO—The rapid development of technology doesn't mean traditional designers will be left behind, said members of an RGD Ontario panel Tuesday night. RGD Ontario and Design Exchange in Toronto hosted The Evolving Visual Consumer on Jan. 31, bringing together design professionals who covered several topics within a two-hour span that included technology, branding, social media and even what schools should be relaying to young designers. The event was webcast to design schools in Kingston, North Bay and Sault Ste. Marie, ON. Panelists from left include moderator Marawan El-Asfahani of Oxygen, Bev Forster of BMO Financial Group, Adrian Norris of Globe and Mail, Kaye Puhlmann of Critical Mass, John Furneaux of Ove Design and Mikey Richardson of AmoebaCorp http://www.designedgecanada.com/news/2012/20120131661.shtml Tue, 31 Jan 2012 09:52:21 EST TORONTO—Design Edge's Regional Design Awards has four tickets (valued at $699 each) to FITC Toronto to give away. Submit work to the Reggies in the Web Design or Mobile Design categories, and your name will be included in a draw to win one of those tickets. There will be four winners of one ticket each. FITC Toronto will take place April 23-25 and the ticket will allow you to attend all three days of the digital design show. Speakers at this year's show include 70 renowned digital creators from around the globe. http://www.designedgecanada.com/news/2012/20120130687.shtml Mon, 30 Jan 2012 10:29:38 EST WINNIPEG, MB—Three Winnipeg agencies have merged to form "a new player with local service and global capabilities entering the Canadian communications sector." Clark+Huot [brand consulting agency], Cocoon Branding [ad agency], and Velocity Branding/Spacecadet Design [digital activation agency] have joined forces, "leveraging Clark+Huot’s New York City presence as a means of providing global access to their clients," reads a release. "The newly formed agency — ClarkHuot/Cocoon — is a next-generation agency designed to meet the needs and desires of clients in an increasingly fast-changing marketing environment." Clark+Huot,Cocoon Branding and Velocity Branding/Spacecadet Design have merged into ClarkHuot/Cocoon http://www.designedgecanada.com/news/2012/20120127926.shtml Jeff Hayward Fri, 27 Jan 2012 16:13:28 EST VANCOUVER—Andrea Shillington is putting the power of branding within the reach of startup businesses who don't have a big budget. Shillington, with more than eight years' experience working at branding agencies in the Middle East, Europe and North America, is putting that knowledge to use with her own startup, Brands for the people. Brands for the people business cards http://www.designedgecanada.com/news/2012/20120126730.shtml Jeff Hayward Thu, 26 Jan 2012 11:32:14 EST VANCOUVER—A west coast digital agency went below the surface to come up with a new website for the city's public aquarium. SmashLAB designed a new site for the Vancouver Aquarium, a project that took about six months, said the lab's creative director, Eric Karjaluoto. The agency has done some work for Tourism Vancouver and other public tourism organizations, which is likely how smashLAB landed the contract through an RFP, he said. The Vancouver Aquarium homepage has rotating background photos http://www.designedgecanada.com/news/2012/20120123905.shtml Tue, 24 Jan 2012 09:43:13 EST TORONTO—Target Marketing & Communications took the Grand Prix and was awarded gold in the sustained success category for its Newfoundland and Labrador Tourism’s Find Yourself campaign at the CASSIES 2012 awards Monday night in Toronto. The Canadian advertising awards show that "celebrates demonstrable business results" was part of the fourth annual Advertising Week. Selected by a panel of distinguished judges, 43 CASSIES were handed out including 12 golds, 13 silvers and 18 bronzes from more than 100 entries over 12 categories. Newfoundland and Labrador campaign from Target Marketing http://www.designedgecanada.com/news/2012/20120123739.shtml Jeff Hayward Mon, 23 Jan 2012 11:44:11 EST Dr. Sara Diamond, president of OCAD University in Toronto, has been named to the Order of Ontario. A release from the art and design school notes Diamond has "guided the university in becoming a leader in digital media, design research and curriculum." Diamond also played a role in OCAD U's establishment of the Aboriginal Visual Culture Program. Dr. Sara Diamond speaks at 'The Showoff' event in 2011 http://www.designedgecanada.com/news/2012/20120120819.shtml Jeff Hayward Fri, 20 Jan 2012 13:40:46 EST TORONTO—Patty Johnson's design philosophies know no borders. The Canadian industrial designer has set her sights not only on effective design, but also how to use design to transform the developing world into self-sustaining communities. Her latest collaborate effort is with BrandAid, taking her to Haiti, a country still in rebuilding mode. "Haiti is incredibly artistically rich, but it's also the beloved media whipping boy," said Johnson during the second CreativeMornings/Toronto at the Design Exchange on Friday morning. "Through all their hardships, they've maintained high artistic quality." Patty Johnson speaks at CreativeMornings/Toronto http://www.designedgecanada.com/news/2012/20120120733.shtml Fri, 20 Jan 2012 11:35:53 EST TORONTO—Graphic designer Theo Dimson, known for his poster designs, died on January 18, 2012 from complications from pneumonia. He was 82. http://www.designedgecanada.com/news/2012/20120120679.shtml Nancy Kay Clark Fri, 20 Jan 2012 10:18:10 EST Design Edge Canada's iPad edition of its Jan./Feb. 2012 issue is now available for download, complete with video and photo-gallery extras. The iPad edition is available from Apple's new Newsstand, introduced with iOS5 as a source for top magazines and newspapers.   The iPad edition includes the complete text of the print edition, which is appearing on readers' doorsteps now. It's full to the brim with Before & After case studies and includes our Relogo Bonanza. In November, we appealed to Canadian designers to submit their recent logo redesigns. We chose eight out of 50 submissions to highlight in the issue — and we tell you why those eight. http://www.designedgecanada.com/news/2012/20120118673.shtml Wed, 18 Jan 2012 10:10:22 EST MONTREAL–The illustrators of Anna Goodson Management are providing their talents for free to non-profit organizations — until Feb. 29, 2012. For the third year in a row, Anna Goodson will offer original illustrations to non-profits and charities "that wouldn't normally have the budget to commission original illustrations from the Montreal-based [illustration] agency."   http://www.designedgecanada.com/news/2012/20120117687.shtml Tue, 17 Jan 2012 10:30:03 EST TORONTO—The judges are in. Design Edge is happy to announce the 2012 Regional Design Awards judges, who will evaluate all the entries (except those from their own geographic region). This year's Reggie judges bring a wealth of design expertise and experience to the task. They include: http://www.designedgecanada.com/news/2012/20120116915.shtml Mon, 16 Jan 2012 15:58:09 EST VICTORIA, BC—Creative firms across North America have a rosy outlook for 2012 despite economic challenges, according to a survey out of Victoria, B.C. FunctionFox conducted the tally of more than 200 professionals in small creative shops and found that 43 percent expect to increase staff size in the coming year. In contrast, only five percent forecast staff cutbacks in 2012. http://www.designedgecanada.com/news/2012/20120113700.shtml Jeff Hayward Fri, 13 Jan 2012 10:49:10 EST VANCOUVER—It sure looks like a magazine — complete with a barcode — but you won't find it on any newsstand. Tugboat Group in Vancouver had a slightly different idea when it came to showing off its skills to potential and past clients. Instead of a traditional portfolio, the creative firm designed a print magazine containing articles flanked by several ads Tugboat has created for various customers.   Cover of Relevance 'magazine'