http://www.designedgecanada.com/rss/news.php Design Edge Canada RSS en-us Mon, 20 May 2013 04:52:12 EDT Mon, 20 May 2013 04:43:25 EST http://www.designedgecanada.com info@printcan.com webmaster@northisland.ca http://www.designedgecanada.com/news/2013/20130517688.shtml Fri, 17 May 2013 11:31:00 EST Addie Gillespie and Mia Thomsett Dare Vancouver named Addie Gillespie and Mia Thomsett as creative directors. The award-winning duo joined Dare two years ago and have since produced work for clients such as BC Children's Hospital Foundation, McDonald's USA and Vancouver Art Gallery.   Angela Hot has left Ion Branding + Design to start her own design business called A Hot Design. Hot is also a writer for Design Edge Canada. http://www.designedgecanada.com/news/2013/20130514672.shtml Jef Catapang Tue, 14 May 2013 11:07:51 EST TORONTO—Plan Canada has followed its award-winning Because I am a Girl campaign with a second wave across television, out-of-home and transit ads, magazine and digital. The new campaign was produced by Toronto-based One Advertising. According to creative director Karen Howe, while the original 2009 campaign developed by Wunderkind was aimed at teenage girls with the goal of raising awareness, the new version targets professional women and aims to boost fundraising. One Advertising's Because I am a Girl campaign focuses on stats http://www.designedgecanada.com/news/2013/20130513734.shtml Mon, 13 May 2013 12:38:06 EST OAKVILLE, ON—Sheridan College's new four-year bachelor's degree program in Game Design will welcome its first class of possible future Shigeru Miyamotos in September. Seventy-five students have been accepted out of over 600 applicants. "Gaming is a rapidly growing cultural industry in Canada and one that's maturing in complexity and sophistication," said Ronni Rosenberg, dean of the school's Faculty of Animation, Arts and Design. A release from the college cites a 2012 report by the Entertainment Software Association of Canada that pegs the economic impact of the country's video game industry at $1.7 billion. Sheridan College welcomes its first four-year Game Design students this fall http://www.designedgecanada.com/news/2013/20130510694.shtml Sola DaSilva Fri, 10 May 2013 11:39:51 EST TORONTO—The Beer Store has a new branding campaign inviting Ontarians to "meet beer." Four pilot locations - three downtown Toronto stores and one in Oakville, now feature the new Beer Store logo. The rebranding campaign incorporates a new store design and signage with a focus on improved customer experience. The store design, logo and branding were done by Jackman Reinvention. "We are focused on the Ontario beer drinker…and we are aware that customers want to explore and get information about beer," Andrea Randolph, vice-president of Retail said. "It's about improving customer experience and enhancing customer loyalty." Hopedale Mall location, Oakvile http://www.designedgecanada.com/news/2013/20130508896.shtml Sola DaSilva Wed, 8 May 2013 16:30:55 EST MONTREAL—   Montreal Meets 3 is bringing in more than a few renowned designers for its 2013 design and creativity conference May 27-28. According to founder Francois Hoang, this year's Montreal Meets will be "bigger and better." According to Hoang, a graphic designer himself, the conference provides an opportunity for the creative community to connect each with other and exchange ideas. http://www.designedgecanada.com/news/2013/20130506887.shtml Angela Hot, Special Correspondent For Design Edge And Owner At A Hot Design In Vancouver Mon, 6 May 2013 16:17:20 EST VANCOUVER—Former mayor of West Vancouver Pamela Goldsmith-Jones came to speak at Friday's CreativeMornings about the environment, women in power, and the mistake of making assumptions. We all know the phrase "fear of the unknown." Instead, Goldsmith-Jones told the audience, "we should have fear of the known." She explained that we know global warming is happening, we know that women's equality is still an issue, we know that health in Aboriginal communities is poor. We should be afraid of these known things, she said. Pamela Goldsmith-Jones speaks at CreativeMornings Vancouver on May 3 (Photo by Mathew Smith) http://www.designedgecanada.com/news/2013/20130430694.shtml Sola DaSilva Tue, 30 Apr 2013 11:39:23 EST Creative partner Mikey Richardson TORONTO—Jacknife Branding & Design is promising to break new ground in the Canadian design industry with its integrated multidisciplinary approach. Three creative agencies – AmoebaCorp, Apparatus Inc. and Oxygen Design Agency – have joined forces to create Jacknife Inc, a branding and design agency specializing in: branding and identity, industrial design and marketing communication. "Jacknife focuses on powerful design that offers the unique opportunity to integrate all of our design services - from branding, product design, environments, digital, and beyond," said Mikey Richardson, creative partner at Jacknife and former principal at AmoebaCorp, in a released statement. "Our customers can receive the benefit of truly holistic thinking regardless of project scope." http://www.designedgecanada.com/news/2013/20130430648.shtml Tue, 30 Apr 2013 10:33:21 EST Caroline Bishop TORONTO—It wasn't easy for creative director Caroline Bishop to walk away from The Kit—she's been with the digital beauty and fashion mag since its start in 2010. She created the look and feel of the digital version and helmed a recent redesign of the weekly print edition, which launched in 2011. "It is definitely difficult to pass the baton to someone else," Bishop said. "But now that the whole brand is in a good place, I feel it's an appropriate time for me to step away." Bishop started at The Kit as a freelancer, and that's how she's leaving. She looks forward to a work/life flexibility that benefits her as a mother of two young children. "I just felt I wasn't as much a part of their lives as I needed to be," she said. "The full-time, 9-to-5 corporate world wasn't quite for me."   http://www.designedgecanada.com/news/2013/20130429886.shtml Jef Catapang Mon, 29 Apr 2013 16:16:11 EST TORONTO—Near endless testing across a multitude of platforms, researching design standards, and documenting every user feature are a handful of daunting tasks, but that's the reality of good app development. All of the above will help move your app through the testing phase, ensure a better user experience, and make life easier for any team members or outside parties who have to re-visit or build upon the work you've done, said Boston-based designers Patrick Haney and Jenna Marino. The Hanerino studio partners spoke at FITC Toronto last Tuesday, April 22, on designing apps for up-close and afar. Boston's Jenna Marino (left) and Patrick Haney (right) speak at FITC Toronto http://www.designedgecanada.com/news/2013/20130426687.shtml Jef Catapang Fri, 26 Apr 2013 11:29:39 EST TORONTO—Danny Yount drew on his years in Tinseltown for an advice-filled talk at FITC Toronto. An Emmy award-winning main title designer for film and television with credits including Kiss Kiss Bang Bang, Iron Man, and the recent Tom Cruise sci-fi vehicle Oblivion, he aimed his advice specifically at young students. Yount urged the crowd to avoid letting insecurities about lack of originality halt productivity. "You've seen everything before," Yount said. "With that mindset of 'that's something I've seen a million times before,' it's easy to not do anything at all." Danny Yount talks "The Art of the Title Design" at FITC Toronto on April 23 http://www.designedgecanada.com/news/2013/20130426624.shtml Fri, 26 Apr 2013 09:58:42 EST   TORONTO—The RGD Breakfast Forum originally slated for May 1 has been rescheduled for June 19. Further details will be released by the association in the coming weeks. The next Future by Design event, meanwhile, is set for May 28 at the Gladstone Hotel in Toronto, and will be available via webcast. Satellite screenings will be held in Hamilton, Barrie, Kingston, Welland, North Bay, Sault Ste. Marie, Sudbury, London and Newfoundland. http://www.designedgecanada.com/news/2013/20130422686.shtml Jef Catapang Mon, 22 Apr 2013 11:27:58 EST The 2013 edition of Do Good Design OTTAWA—The second edition of Do Good Design: How Design Can Change the World launches today on Earth Day, and is a shade or two greener. The book, written by designer David Berman (who blogs for Design Edge) and published by Peachpit/Pearson in partnership with AIGA Design Press, was first released in 2009. According to Berman, the re-release allowed the team to re-visit the book's production process to further align it with the content's do-good messages. "We've learned some lessons about sustainable design," Berman said. "And so we wanted to improve the production values. We wanted to demonstrate: Can you use sustainable materials, inks, processes and all, and get really good printing results? The first time around, frankly, there were compromises in that area." http://www.designedgecanada.com/news/2013/20130418831.shtml Thu, 18 Apr 2013 14:57:44 EST Scott Christie TORONTO—Interbrand announced today that Scott Christie has been appointed creative director of the brand agency's Toronto office. The noted designer will be reporting to managing director Alfred DuPuy. "We are delighted in having Scott join Interbrand," said DuPuy in a release. "He brings an extensive amount of professional experience and I have the utmost confidence that his award-winning talent will serve to inspire colleagues and clients, as we continue to emphasize the value of creativity in building world-changing brands." http://www.designedgecanada.com/news/2013/20130416664.shtml Tue, 16 Apr 2013 10:57:28 EST Tommy Perez Tommy Perez was named creative director at Tribal DDB's Toronto office, where he'll work with clients like McDonald's Canada, Canadian Tire, General Mills and more. Perez most recently served as creative director at JUXT Interactive in California. Mary Pattison joined K9 Design Co. as director of marketing strategy. She was running her own consulting business after working as director of marketing at Tourism Toronto. Launch named Mike Palmer as vice-president and creative director. He most recently worked at Maritz Canada as creative director. The Toronto agency also hired Lesli Lehman as account director. http://www.designedgecanada.com/news/2013/20130415876.shtml Jef Catapang Mon, 15 Apr 2013 16:02:04 EST TORONTO—Canadian Business's online version of "The Empire Strikes Back", its story on Rogers Media's $200 million investment in the Toronto Blue Jays, sports a long-form layout months in the making. The mix of in-depth, timely Jays content combined with a fresh layout featuring parallax web design resulted in encouraging numbers. According to JP Fozo, general manager of Current Affairs & Business at Rogers-owned Canadian Business, Maclean's and Moneysense, the story pulled in five times the traffic of a typical top Canadian Business article. "This is an extremely high performing piece for our site," he said. "The Empire Strikes Back" garnered five times its targeted traffic, says Fozo